Palate Press has selected our top ten stories from 2012 and will publish a 2012 Redux article each weekday until January 4, 2013. These stories highlight our featured columnists, widely recognized contributors, and most popular works published through the year. The Palate Press editorial board hopes you enjoy these highlights as we look
This is my third year writing about wine iPhone apps for Palate Press and VinTank. You would have thought last year’s version would have been the hardest when we analyzed over 450 apps for 20 key factors. In fact, it was the apocalyptic remnants of the category we saw this
The wine market is crowded. There are thousands of wineries jumping up and down screaming, 'ME, ME, ME!!!', all trying to tell a story about what makes them different. It’s a story that wine buyers and potential customers are getting bored of. It is not the top tier of producers
The pipeline has dried up. Five or six years ago, almost any casual wine enthusiast could launch a WordPress or Blogger blog, write a post about each new wine he drank—from the plonk to the good stuff—and wait for wine samples to come pouring in. And pour in they did.
The holidays are a crucial time for retailers to meet their year-end budgets, and wineries are no exception. Many turn to marketing strategies ranging from the simple to the complex to help them drive holiday sales. At their core, successful marketing campaigns drive sales by answering the unique needs of
Every new Internet development comes with a hyperventilating promise to change the way a winery does business by revolutionizing how it interfaces with its customers by creating a new type of community around the brand. Yet, these innovations rarely become-read more-