Michelle Lentz is a freelance writer based in Cincinnati, OH. She runs Write Technology (http://www.write-tech.com), where she offers classes on social media and helps people establish their personal brands online. She also speaks regularly at national conferences on integrating social media into training and development. Michelle writes about technology for Brian Solis’s Bub.blicio.us (http://bub.blicio.us) and runs the award-winning wine blog My Wine Education (http://www.wine-girl.net), which is sourced by Gannett newspapers.