“Tasting” wine, so-called, isn’t only about taste, about the wine’s flavors. It’s also about its color, aromas, temperature, and texture across our palate. Tasting wine requires us to tune into a mix of signals entering our sensorium, then make sense of the mess.
One very interesting aspect of the wine tasting profession is the notion of a regional palate. The difference is clear to those who judge at competitions that use tasters from all over the world, or even just from different parts of North America, from east to west coast. There is a definite propensity for those who taste mainly wines from the west coast, whether it is the Okanagan Valley in BC, Washington, or California, to prefer lower acid, “bigger,” more fruit forward wines. West Coast palates also tend to be far more tolerant of higher alcohol wines.