A few weeks ago, we asked Palate Press readers to tell us how they felt about rating systems. Did they prefer the 100-point system, stars, or badges? Or would they rather have no ratings at all? The result?
Shelf talkers are small informational marketing pieces that are affixed to the displays where wine is sold. As Robert Dwyer discovers, however, even large retailers like Costco and Wine.com can use these materials deceptively.