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Social Media More Than a Buzzword at Wineries Like Carr and Jordan

Social media has become one of the most used buzzwords of the last several years—along with Google (as a verb), subprime, death panels, friend, un-friend, tweet, and of course, blog. Wine has its own set of buzzwords, of course, from biodynamic and sustainable to screwcap, critter label, and boxed wine. Put social media and wine together, and you have a possibility to dramatically shift the way we connect with and consume wine.