Picture a public tasting, an important one, held in Montpellier, France. People are tasting American wines. And grimacing.
The wines are too sweet. Too primitive. And too funky.
People want to like them, ...
SVB Financial reports that buyers will begin to spend slightly more for a bottle of wine into 2011. If this is the case, the question becomes: how does the small family owned winery with a lower operating budget market their wines to consumers and try to make the most of the improving economy?