Reading Beyond the Lines of Top 100 Lists

With but one thin page left on the calendar, media of all sorts are chiming in with “Best of 2009” and “The Year in _____” lists. With respect to wine, that means it’s time for Top 100 lists. This year, I thought it would be interesting to analyze the five major Top 100 lists by focusing not on the recommended wines, but rather on the tastemakers behind them. Let’s take a closer look…

Shady Shelf Talkers Seek to Deceive Shoppers

Shelf talkers are small informational marketing pieces that are affixed to the displays where wine is sold. As Robert Dwyer discovers, however, even large retailers like Costco and Wine.com can use these materials deceptively.