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The Consumer Doesn’t Care

After I published a post about the very personal and idiosyncratic nature of 100-point scores given out by Robert Parker and co., on my own blog The Wine Case, I was struck by the angle a certain number of commentators took, as they reacted to this story.
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Small Winery, Far Reach

SVB Financial reports that buyers will begin to spend slightly more for a bottle of wine into 2011. If this is the case, the question becomes: how does the small family owned winery with a lower operating budget market their wines to consumers and try to make the most of the improving economy?