With the rise and rise of the smartphone, and the march of social media into every corner of our lives, the desire to rate, review, critique and “share” every waking moment is omnipresent. But when is this appropriate, and when does it simply degenerate into rudeness or irrelevance?
What happened? Why are wine iPhone apps not succeeding when other niche apps like Foodspotting are doing so well? I needed to understand and have spent the last four months analyzing the challenges.