What happened? Why are wine iPhone apps not succeeding when other niche apps like Foodspotting are doing so well? I needed to understand and have spent the last four months analyzing the challenges.
Editors' note: To close 2011, Palate Press: The online wine magazine will be featuring some of our top stories from the past year. Our second piece comes from Paul Mabray, Chief Strategy Officer of VinTank: Digital Think Tank for the Wine Industry, highlighting the most promising mobile wine apps by category.
Some flash or "Deal-A-Day" sites are specifically dedicated to wine, while others have branched out to an occasional wine sale, still concentrating primarily on clothing, jewelry and goods for the home. There is no question that these sites provide a great benefit to the consumer but do they provide benefits and challenges to the winery as well?
In Part II of Paul Mabray's review of the best wine-related iPhone application(see Part I), he reveals his Top Five recommendations -- a list that includes wine apps. that yield significant value and functionality.
While there aren't 65,000 wine-related iPhone apps., there are enough to cause you to seek solace in a glass of wine.