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When Sake Gets Too Polished

Rice needs to be polished to make premium sake. But there's an arms race going on, and American consumers have something to do with it, because unlike so about sake, we can easily understand numbers.
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Taking Sake Seriously

Henry Sidel knows how to market high-end beverages; he helped launch Belvedere and Chopin vodkas. He thought he had his eyes open to the market obstacles when he founded Joto Sake in New York in 2005 but that doesn't make those obstacles easier to overcome.