Henry Sidel knows how to market high-end beverages; he helped launch Belvedere and Chopin vodkas. He thought he had his eyes open to the market obstacles when he founded Joto Sake in New York in 2005 but that doesn't make those obstacles easier to overcome.
Nihonshu wa ryori wo erabanai. This Japanese saying essentially translates as "Sake does not get into fights with food." It means sake pairs well with many different foods and generally won't overpower anything on your plate.