From across the U.S. you can almost hear the collective exhale of relief by wine retailers. Having adjusted inventories to accommodate the tighter purse strings of wine drinkers, retailers found that while the byword for 2010 was “value,” customers began, once again, to feel more comfortable making the extra trip to visit their local wine shop.
Keg wine. It might not sound very romantic, and it's certainly not an entirely original idea, but Oregon's Wooldridge Creek Vineyard and Johann Vineyards are taking a risk in a tough economy by selling wine kegs to restaurants for their by-the-glass pours. I think it's nothing short of genius.