Hardy Wallace gave himself one year to sell through his first significant release of wines from Dirty and Rowdy Family Winery in late August, 2012. It would be work, hand selling, lots of travel. If they could sell out in a year, it would be a sign that maybe this small California winery could have a future.
Open a refrigerator in the back of many wineries and you may find some leftover pizza, cheese and fruit for tomorrow evening’s mixer, and a few rectangular foil packages that look suspiciously like bread-baking yeast. However, those packages of yeast—and they are yeast—are for the wine, not bread dough.