Editor's Note: Contributor and Editor, Rémy Charest, looked at the challenges of creating brand and identity for Languedoc, traditionally considered "a provider of high-volume plonk." This article explored the reorganization of this major French wine region and some expected outcomes derived from insights on the Millésimes du Languedoc tasting attended this spring. –Ryan Reichert, Managing Editor
A stunner at this price. Highly Recommended (91-93).
In the world of marketing and sales, it is always good when you can keep things simple. Of course, this can be quite a challenge for an industry like the wine industry, where realities of place, grapes, vintages, styles, and terroir add up as so many variables to take into account—enough to confuse everyone but the aficionados.
From the Denver/Boulder area, the Grand Valley AVA of Colorado is past the Continental Divide on the western slope of the Rocky Mountains. The trip westward on Interstate 70, which winds through canyons that the word "pcturesque" struggles to describe, is rewarding if undertaken carefully to avoid notorious mountain traffic.
Nick Harlaftis, the third generation owner of Chateau Harlaftis near the town of Neméa, tells a hell of a good story. As a young man, Mr. Harlaftis got his flight schooling courtesy of the USAF in Texas and returned home to become a leading pilot and eventually a top commander in the Greek Air Force. He was the first Greek pilot to break the sound barrier. Now in his seventies and sitting in the winery on his brand new shiny Lamborghini tractor, he regaled me with his exploits in the air, and more importantly, his family’s history in Neméa.