Sauternes isn't just for dessert. Aline Baly and her colleagues in Sauternes have been employing strategy to spark new energy into the appellation.
For those of us who have recently left the stimulating environs of University, the holiday season harkens back to those carefree times before (somewhat) gainful employment. We have grown up – a little – and celebrating the season with our families and friends offers an occasion to highlight a newfound post-collegiate sophistication.
So how can young 20-somethings prove their value in the wine industry, without having to wait 10-15 years to do it? According to Jesse Porter, 27-year-old founder of The Young Winos social networking group in Los Angeles, it's all about showing the world that you know your stuff, and for the world to appreciate that.