The pipeline has dried up. Five or six years ago, almost any casual wine enthusiast could launch a WordPress or Blogger blog, write a post about each new wine he drank—from the plonk to the good stuff—and wait for wine samples to come pouring in.
Editors' note: To close 2011, Palate Press: The online wine magazine will be featuring some of our top stories from the past year. Our fifth piece comes from columnist W. Blake Gray, exploring the idiosyncrasies of how the wine world defines sustainability.
The holidays are a crucial time for retailers to meet their year-end budgets, and wineries are no exception. Many turn to marketing strategies ranging from the simple to the complex to help them drive holiday sales. At their core, successful marketing campaigns drive sales by answering the unique needs of the customer.
While the airplane is taxiing, or during take-off and landing, I have to turn off the electronic devices. Sometimes I remember to bring a book, but other times that means I have to look in the seat-pocket for entertainment. If the crossword puzzles and Sodoku are done (dear airline, please change the magazines more often) I end up reaching for the SkyMall catalogue. It is guaranteed to provide entertainment, from Star of David Christmas Tree topper (seriously! I am not making that up) to a genuine Harry Potter Magic Wand.
California hardly conjures up an image of a wine region struggling with an identity crisis. But there are areas of the Golden State that have never fully defined a winemaking niche.
Two Central Coast vintners walked through a pristine-looking vineyard last fall—it had no cover crop, a usual sign of organic or biodynamic farming—explaining why they use herbicides.
The US is Italy’s number one export nation—and the Italians want to keep it that way.
There’s a reason that the Italian Trade Commission has held an annual wine fair in New York since 2009. Imports of Italian wines to these shores have increased enough that in 2010 Italy surpassed France to reach a market share of 30.3 percent compared to 24.5 percent for France, a country whose position at the top of the import heap was unsullied for decades. No wonder that the phrase often repeated during VINO 2011, held at the Waldorf Astoria the last week of January, was that we are in “a golden age for Italian wine.”