The holidays are a crucial time for retailers to meet their year-end budgets, and wineries are no exception. Many turn to marketing strategies ranging from the simple to the complex to help them drive holiday sales. At their core, successful marketing campaigns drive sales by answering the unique needs of the customer.
Lynfred Winery generously contributed a bottle of their award-wining 2004 Cabernet-Shiraz. The ‘04 Cab-Shiraz was named Best in Show at the Amenti del Vino International Wine Competition in 2007. The wine retails for $50.