What happened? Why are wine iPhone apps not succeeding when other niche apps like Foodspotting are doing so well? I needed to understand and have spent the last four months analyzing the challenges.
Planning a visit to Italy and its wineries in the next few months? Nice idea! And you’re lucky, because in our technological times you do not have to weigh yourself down with paper guides, books, maps, leaflets or brochures. Everything you need for your journey is in a convenient app for smartphone or tablet. As an Italian with an iPhone and an iPad, I tried out several of these apps on my own devices and found a couple that are very good.
Editors' note: To close 2011, Palate Press: The online wine magazine will be featuring some of our top stories from the past year. Our second piece comes from Paul Mabray, Chief Strategy Officer of VinTank: Digital Think Tank for the Wine Industry, highlighting the most promising mobile wine apps by category.
While there aren't 65,000 wine-related iPhone apps., there are enough to cause you to seek solace in a glass of wine.