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2012 Redux: Craft Wine, What the Wine Industry Can Learn from Craft Beer

Jules Van Cruysen
December 31, 2012
Features
Editor's Note: Contributor Jules Van Cruysen has some advice for wine producers: take a page out of the craft beer playbook. Innovation, collaboration, and risk-taking have united the craft beer industry and created a burgeoning market of passionate consumers. Can wine producers mobilize consumers in the same way? –Tom Mansell, Science Editor
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Craft Wine: What the Wine Industry Can Learn from Craft Beer

Jules Van Cruysen
April 2, 2012
FCG, Features
21
The wine market is crowded. There are thousands of wineries all trying to tell a story about what makes them different. It’s a story that wine buyers and potential customers are getting bored of.
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