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Taking Sake Seriously

Henry Sidel knows how to market high-end beverages; he helped launch Belvedere and Chopin vodkas. He thought he had his eyes open to the market obstacles when he founded Joto Sake in New York in 2005 but that doesn't make those obstacles easier to overcome.
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A Tail of Swine and Wine

The organizers call it “Cochon 555”—a lovely name, to be sure. But the event could have far more evocative labels, like “Porkstock” or “Pigapalooza” or “Swine Lake.” Okay, that last one I stole from a hilariously famous episode of “The Muppet Show” with ballet star Rudolf Nureyev and a chorus line of dancing…well, you know.