Editor's Note: Contributor Jules Van Cruysen has some advice for wine producers: take a page out of the craft beer playbook. Innovation, collaboration, and risk-taking have united the craft beer industry and created a burgeoning market of passionate consumers. Can wine producers mobilize consumers in the same way? –Tom Mansell, Science Editor
The wine market is crowded. There are thousands of wineries all trying to tell a story about what makes them different. It’s a story that wine buyers and potential customers are getting bored of.