From across the U.S. you can almost hear the collective exhale of relief by wine retailers. Having adjusted inventories to accommodate the tighter purse strings of wine drinkers, retailers found that while the byword for 2010 was “value,” customers began, once again, to feel more comfortable making the extra trip to visit their local wine shop.
Social media has become one of the most used buzzwords of the last several years—along with Google (as a verb), subprime, death panels, friend, un-friend, tweet, and of course, blog. Wine has its own set of buzzwords, of course, from biodynamic and sustainable to screwcap, critter label, and boxed wine. Put social media and wine together, and you have a possibility to dramatically shift the way we connect with and consume wine.