Accidents Happen: Creating Sales Opportunities from Wine Mishaps Kyle McNichols October 12, 2011 FCG, Food & Conversation 7 Comments Wine bottles break and labels get stained. But then what? What happens to those sad bottles of wine that are tarnished by another’s juice, or whose labels are scratched, torn, or crooked? And what if a winery changes the design of their label, or goes out of business altogether? Where do those wine bottles end up?