One of the youngest wine industries in the world is a short drive away from the world’s oldest known wine cellar.
For Israeli wines, “kosher” is a blessing and a curse. Israel right now is one of the most exciting wine countries in the world. The country made almost exclusively bad sweet wine for its first 50 years, but now it’s like California of the 1970s, in a period of rapid growth and experimentation and great increases in quality. But the kosher marketing conundrum hangs over everything: how to sell Israeli wines, kosher or not, to non-Jews, a necessity if the industry is to sustain its present growth.