Editor's Note: Our Science Editor, Tom Mansell, explored the world of sour beers after a visit to the Great American Beer Festival. From fermentation to aging, Tom described sour beers as a bridge between the beer and wine worlds. This article is a must read for wine drinkers and beer drinkers alike who feel they just "don't get" the other side. –Ryan Reichert, Managing Editor
Editor's Note: Contributor Jules Van Cruysen has some advice for wine producers: take a page out of the craft beer playbook. Innovation, collaboration, and risk-taking have united the craft beer industry and created a burgeoning market of passionate consumers. Can wine producers mobilize consumers in the same way? –Tom Mansell, Science Editor
The wine market is crowded. There are thousands of wineries all trying to tell a story about what makes them different. It’s a story that wine buyers and potential customers are getting bored of.