The Wine Trials 2011 is an interesting book. It has two basic premises, which it purports to support with scientific research. The first is that people, both wine experts and regular wine consumers, are so subject to the placebo effect that they cannot accurately judge the wines they like without tasting them – blind. The second is that people, when tasting wine blind, prefer inexpensive wines to their more costly brethren. Indeed, they go so far as to say there is no reason to purchase expensive wines. Therefore, they limit their reviews to wines that retail for $15 or less. The book is broken up into two sections, a discussion of methodology and support for the underlying hypothesis, and the reviews. This review will be similarly divided.