The pipeline has dried up. Five or six years ago, almost any casual wine enthusiast could launch a WordPress or Blogger blog, write a post about each new wine he drank—from the plonk to the good stuff—and wait for wine samples to come pouring in.
This past June, I had the good fortune of attending the Wine Bloggers’ Conference in Walla Walla, WA. Over the course of three days, many of my long held beliefs about wine PR were turned upside down, as well as most of my public relations plan (both short and long-term) for Dry Creek Vineyard. Let me explain.
The inaugural year of the Wine Bloggers Conference (WBC), as it was then called, was by turns a blustery and timid affair. Held in Santa Rosa, California, in the fall of 2008, it was the first time wine bloggers from all walks of life, talent and knowledge had the opportunity to come together and share common interests in a collective forum.
I created PALATE PRESS to help wine lovers find the very best content the internet has to offer. Too many terrific stories and talented writers were being missed just because there are so many different wine sites. Now, at PALATE PRESS, you can find it all in one place.