The holidays are a crucial time for retailers to meet their year-end budgets, and wineries are no exception. Many turn to marketing strategies ranging from the simple to the complex to help them drive holiday sales. At their core, successful marketing campaigns drive sales by answering the unique needs of the customer.
It's that time of year: when shoppers wonder and/or fret about what to get for their favorite oenophiles. Around this time, lots of gadgets ranging from the practical to those that claim to violate the laws of physics cross our desks. Just in time for Black Friday, here are some reviews from the Palate Press editorial board.