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Well Hung Vineyard: Humor as a Business Model

Although many people daydream about starting their own business, very few have the courage to do so. As anybody who has done it will tell you, it takes more than a great idea to become a success. In the case of Well Hung Vineyard, a boutique winery based outside Charlottesville, VA, it took three charismatic and interesting women, one vintner, and years of hard work to bring to life a unique concept they’d kicked around for some time—and mostly in jest.