A rose by any other name would smell as sweet, but does an aluminum can always signal a low brow beverage? Less than ten years ago, canned beers were limited to low-flavor, mass-produced macrobrews. A small craft brewer decided to change that stigma.
Wine labels used to be as austere as fine Chablis, and bottles as heavy as one of Babe Ruth’s bats. The aura was highly classical, with labels displaying coats of arms, Renaissance-style lettering, and lines as fine as those inscribed by monks wearing dark robes and wielding goose-quill pens. And then came the wind-down of the 20th century.