I’d fallen in love with studying art history in high school and regretted, throughout college, that I’d chosen a different—seemingly more practical—route (at the time studying journalism still seemed like a splendid idea). Wine reminded me that I use my brain best when the subject concerns beauty.
The winemaker who has twice been named Robert Parker’s Wine Personality of the Year has projects working in 20 wineries worldwide, including Argentina, the U.S., France, and a new one in Armenia.
The wine market is crowded. There are thousands of wineries all trying to tell a story about what makes them different. It’s a story that wine buyers and potential customers are getting bored of.
The pipeline has dried up. Five or six years ago, almost any casual wine enthusiast could launch a WordPress or Blogger blog, write a post about each new wine he drank—from the plonk to the good stuff—and wait for wine samples to come pouring in.