In the world of marketing and sales, it is always good when you can keep things simple. Of course, this can be quite a challenge for an industry like the wine industry, where realities of place, grapes, vintages, styles, and terroir add up as so many variables to take into account—enough to confuse everyone but the aficionados.
In another recent article about wine and food pairing, I worked from the vantage point of trying to select the best wine to pair with any given food. But here the situation is reversed: you’ve got a wine picked out and now need some tricks to prepare the food so it’s more friendly with that wine.
From a space buried under 2500 feet of obvious winter, the earth suddenly spasms as an opening is ripped through a giant glacial barricade three miles long and ten miles across. Thunder pounds across the freezing desert as an ocean of churning, vicious water swallows the world.
What happened? Why are wine iPhone apps not succeeding when other niche apps like Foodspotting are doing so well? I needed to understand and have spent the last four months analyzing the challenges.
Thankfully, the Pew Research Center has more important things to do than to figure out what the public thinks about wine writers. I fear that if they undertook the task, they would find that many people view wine writing with some degree of scorn.