Quick—what do a former aerospace engineer, a computer tech industry entrepreneur, and a trained geologist who spent most of his career traversing the globe to find rare earth substances all have in common?
Today's labels include the alcohol percentage, sometimes a little tasting note or some generic information on the winery—and more often than not the "contains sulfites" statement. Is this really enough or does the consumer want more information?
Many wine enthusiasts are aware that cabernet sauvignon is the result of a crossing that happened long ago between sauvignon blanc and cabernet franc, but have you ever wondered just how we know that? Why do we know the parents of some grapes and not others?
Arriving at night at an airport at the end of a journey, sometimes it’s hard to realize how remote a location you’re in until you start driving around the next day. This is what happened to me when I landed in Yerevan, the capital of Armenia, a few weeks ago.
Imagine investing years of work developing and marketing a wine brand, and then being accused of infringing a deep-pocketed company’s trademark. It would stop you dead in your tracks.