The holidays are a crucial time for retailers to meet their year-end budgets, and wineries are no exception. Many turn to marketing strategies ranging from the simple to the complex to help them drive holiday sales. At their core, successful marketing campaigns drive sales by answering the unique needs of the customer.
Although many people daydream about starting their own business, very few have the courage to do so. As anybody who has done it will tell you, it takes more than a great idea to become a success. In the case of Well Hung Vineyard, a boutique winery based outside Charlottesville, VA, it took three charismatic and interesting women, one vintner, and years of hard work to bring to life a unique concept they’d kicked around for some time—and mostly in jest.