New Packaging Materials As Diverse As Wine Inside
Wine labels used to be as austere as fine Chablis, and bottles as heavy as one of Babe Ruth’s bats. The aura was highly classical, with labels displaying coats of arms, Renaissance-style lettering, and lines as fine as those inscribed by monks wearing dark robes and wielding goose-quill pens.
And then came the wind-down of the 20th century.