What started as a small collection of amateur wine journalists embracing a new form of communication has evolved into a group of writers that's virtually indistinguishable from the "conventional" wine media.
Rarely do wine enthusiasts have a summertime page-turner. There was Sideways, of course, the Pinot-drenched novel by Rex Pickett that became a blockbuster movie, but that hit bookstores nearly ten years ago.
Those of us who obsess over what we drink aren't just looking for something tasty; we're looking for an experience. Whether a bottle costs $15 or $150, we're hoping for something great. And a great wine makes you think.