Henry Sidel knows how to market high-end beverages; he helped launch Belvedere and Chopin vodkas. He thought he had his eyes open to the market obstacles when he founded Joto Sake in New York in 2005 but that doesn't make those obstacles easier to overcome.
For Israeli wines, “kosher” is a blessing and a curse. Israel right now is one of the most exciting wine countries in the world. The country made almost exclusively bad sweet wine for its first 50 years, but now it’s like California of the 1970s, in a period of rapid growth and experimentation and great increases in quality. But the kosher marketing conundrum hangs over everything: how to sell Israeli wines, kosher or not, to non-Jews, a necessity if the industry is to sustain its present growth.