William Allen is the creator/editor of Simple Hedonisms, a popular blog focusing on wine country lifestyle centered in Sonoma County. William resides in Healdsburg, and is a vocal advocate for Sonoma County and has been a passionate, educated wine consumer for 20 years. He writes regularly for the Sonoma appellations, and is an associate member of many, leveraging his experience as a sales and marketing executive from the technology sector, to assist the wine industry. William also has a new found passion for Rhône wines, and Paso Robles, but loves all wine regions in general. William is a hobby wine grower and garagista.