Iconic news anchor Walter Cronkite passed away this summer. Amongst the many praises and remembrances of his character and career, one thing stuck out -- he never made himself the story. Cronkite was a trusted conveyor of information, always heralded for his objectivity.
Shelf talkers are small informational marketing pieces that are affixed to the displays where wine is sold. As Robert Dwyer discovers, however, even large retailers like Costco and Wine.com can use these materials deceptively.